November 06, 2008
Queens, N.Y. -
In-Store Event Expected to Draw Throngs of Pre-Holiday
Shoppers
St. John’s University and Brooks Brothers have agreed to partner
on an exciting in-store event to support the (Lou) Carnesecca
Initiative. The event will take place on Thursday, November 13,
2008 from 5–8 p.m. at Brooks Brothers, 346 Madison Avenue in New
York City. Shoppers will have an opportunity to meet Hall of
Fame Basketball Coach Lou Carnesecca and will receive a 15% savings
on all purchases made during the event. Brooks Brothers has
agreed to donate 10% of all sales back to the University’s
Carnesecca Initiative.
Designed to enhance the arena that bears his name on the
University’s Queens Campus, the Carnesecca Initiative is a $30
million multi-phase project designed to completely upgrade the
facility that has served as home to the St. John’s athletic
programs since 1961. A new playing surface, an overhauled
seating bowl with 500 chair back seats and enhanced lobby and
ticketing areas are already nearing completion, with additional
improvements slated for completion in the future.
Former St. John’s Basketball Coach Lou Carnesecca will be on
hand to meet and chat with shoppers, who will have an opportunity
to enjoy cocktails and hors d’oeuvres throughout the evening.
Known for his animated coaching style, Coach Carnesecca was
enshrined in the Naismith Basketball Hall of Fame in 1992, having
amassed a total of 526 wins throughout his legendary collegiate
coaching career. His incredible success earned him numerous
local and national accolades, including multiple Coach of the Year
honors from the United States Basketball Writers Association, the
National Association of Basketball Coaches and the BIG EAST.
“We are pleased that Brooks Brothers has agreed to partner with
the University on this exciting in-store event”, noted Robert D.
Wile, Vice President and Chief of Staff, Chief Advancement Officer,
Office of the President at St. John’s. “It’s great to see two
institutions that have long been a part of the New York scene
working together on a project that so many New Yorkers will be able
to enjoy.”
The Carnesecca Initiative is headed by former St. John’s
All-American and NBA star Mel Davis. For additional
information about upcoming Carnesecca Initiative events, naming
opportunities in the new Carnesecca Arena or to make a donation
please contact Davis at (718) 990-2374 or by e-mail at davism1@stjohns.edu.
For media inquiries contact Dominic Scianna, Assistant Vice
President of Media Relations, at (718) 990-6185 or via e-mail at sciannad@stjohns.edu.